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Spotlight on Ulta Beauty: Analyzing the Surge in Options Activity





Deciphering the Ulta Beauty Options Frenzy

The Financial Landscape of Ulta Beauty

Ulta Beauty (ULTA) has recently become a playground for high-stakes investors showcasing a bullish stance, setting the market abuzz with anticipation. The surge of public options disclosed by Benzinga today reveals a compelling narrative that demands attention. The secret identities of these influential investors add to the mystique, hinting at potentially seismic shifts on the horizon.

Our scrutiny reveals a striking anomaly – 20 exceptional options activities surrounding Ulta Beauty illuminated by Benzinga’s options scanner. Such a level of fervor is not for the faint-hearted.

Among the titans of the market, a divided sentiment looms – with 45% fostering optimism while 35% harbor pessimism. Within the spectrum of these notable options, 3 puts totalling $130,770 stand in stark contrast to 17 calls amounting to $1,001,487.

Exploring Projected Price Targets

The consolidation of trading volumes and Open Interest brings to light a concentrated focus of major market players on a price bandwidth ranging from $260.0 to $480.0 for Ulta Beauty over the past three months.

Analyzing Volume & Open Interest Dynamics

Delving into volume and open interest is a strategic maneuver when navigating the intricacies of options trading. This crucial data serves as a compass, aiding in monitoring the liquidity and intrigue surrounding Ulta Beauty’s options across strike prices. A retrospective analysis unfolds the evolution of volume and open interest for both calls and puts concerning all monumental Ulta Beauty trades within a strike price realm of $260.0 to $480.0 within the last month.

A Steer on Recent Options Trades

SymbolPUT/CALLTrade TypeSentimentExp. DateAskBidPriceStrike PriceTotal Trade PriceOpen InterestVolume
ULTACALLSWEEPBEARISH03/21/25$60.9$60.8$60.8$355.00$194.5K2532
ULTACALLSWEEPBEARISH08/30/24$13.8$13.2$13.4$380.00$105.8K452225
ULTACALLTRADEBULLISH09/20/24$9.6$9.3$9.6$400.00$103.6K1.6K264
ULTACALLTRADEBEARISH09/20/24$10.3$9.5$9.8$400.00$98.0K1.6K105
ULTACALLTRADEBEARISH01/16/26$151.8$148.1$148.1$260.00$74.0K45
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Unveiling Ulta Beauty’s Essence

Ulta Beauty, with its network of 1,385 stores by the close of fiscal 2023 and a strategic alliance with Target, reigns as the preeminent beauty retailer in the US. The company’s repertoire includes makeup (41% of 2023 sales), fragrances, skin care (19% of sales), hair care products (19% of sales), and bath and body essentials. A treasure trove of over 500 vendors supply Ulta with private-label goods and an extensive range of merchandise. The brand also offers salon services encompassing hair, makeup, skin, and brow treatments across all its outlets. Positioned predominantly in suburban strip centers, most Ulta stores span approximately 10,000 square feet and are rooted in Bolingbrook, Illinois, where the company found its origins in 1990.

Having dissected the options fervor surrounding Ulta Beauty, let’s pivot towards a closer inspection of the company’s overall performance.

Ulta Beauty in the Current Market Realm

  • Trading volume clocks in at 776,737, nudging ULTA’s price down by -0.33%, settling at $373.01.
  • RSI indicators hint the stock might be tiptoeing toward overbought territory.
  • An impending earnings announcement looms merely 6 days away.

Options present a riskier alternative relative to conventional stock trading, albeit with the allure of amplified profit potential. Seasoned options traders navigate this volatility by immersing themselves in daily education, adeptly maneuvering in and out of trades, incorporating multiple indicators, and vigilantly monitoring market movements.

If staying abreast of the latest options maneuvers involving Ulta Beauty tickles your fancy, consider giving Benzinga Pro a whirl for real-time options trade alerts.