A Refreshing Message
On International Beer Day, the iconic brewer Heineken® is turning the spotlight away from the beer itself. In a surprising move, Heineken® is urging beer drinkers to focus not on the beverage but on the camaraderie and joy of coming together.
Going Beyond Beer
Recognized worldwide as a universal call for socializing, Heineken® believes that the essence of enjoying a good time together supersedes the importance of the beer in hand. At the core of Heineken®’s ethos is the value of shared experiences over the mere act of drinking.
A Rich Heritage
Heineken® has a long-standing history of championing social bonds. Earlier initiatives, such as ‘The Boring Phone’ and ‘The Closer,’ underscored the brand’s commitment to combating social impediments like digital overload and work intrusion.
The Heart of the Brand
While many expected Heineken®’s 150th-anniversary campaign to emphasize legacy, the brand emphasized the importance of revelry over the particulars of beer consumption. The ‘Good Times Index’ initiative exemplifies Heineken®’s dedication to creating environments where merriment can flourish.
A Toast to Togetherness
On this International Beer Day, Heineken® continues to underscore the significance of shared moments and conviviality, placing these values ahead of the beer itself.
An Ode to Good Times
According to Bruno Bertelli, Global CEO of LePub and CCO of Publicis Worldwide, the campaign salutes the universal spirit of celebration and happiness, highlighting the essence of conviviality, quality interactions, and cherished moments.
Editorial information:
Please find the high-resolution campaign images here and credits here.
HEINEKEN: A Pioneering Force in Sustainable Brewing
The Unwavering Commitment to Sustainability
HEINEKEN’s ethos, “Brewing a Better World,” is not merely a slogan but a cornerstone of their operational philosophy. Sustainability is not an afterthought; it is woven into the very fabric of their business model. As a leading player in the beverage industry, HEINEKEN has embraced sustainable practices that set them apart from the competition.
An Impressive Global Presence
HEINEKEN boasts a well-balanced geographic footprint, holding prominent positions in both developed and developing markets worldwide. With over 85,000 dedicated employees and a network of breweries, malteries, and cider plants spanning more than 70 countries, HEINEKEN has established itself as a global powerhouse in the beverage sector.
Trading and Investment Information
For investors eyeing HEINEKEN, the company’s shares are listed on the Euronext in Amsterdam. Interested parties can track the prices of ordinary shares using the symbols HEIA NA and HEIO NA on Bloomberg, or HEIN.AS and HEIO.AS on Reuters. Additionally, HEINEKEN offers two sponsored level 1 American Depositary Receipt (ADR) programs: HEINY for Heineken N.V. and HKHHY for Heineken Holding N.V.
Staying Informed and Connected
To stay up-to-date with the latest developments from HEINEKEN, interested individuals can visit the company’s official website. Regular updates and valuable insights are readily available, ensuring investors and enthusiasts remain informed about HEINEKEN’s progress. Additionally, following HEINEKEN on social media platforms like Twitter can provide a closer look at the company’s initiatives and achievements.
Building on a Legacy of Excellence
As HEINEKEN marches into the future, it builds on a legacy of excellence and innovation. The company’s unwavering commitment to quality, sustainability, and social responsibility continues to drive its success in the dynamic beverage industry. By blending tradition with forward-thinking strategies, HEINEKEN remains a beacon of inspiration for the brewing world.