With COP28 in Dubai over and financial pledges well short of the necessary targets, trillions are still needed annually between now and 2030 if we have any hope of mitigating and adapting to climate change. To bridge this gap, private finance has emerged as a critical funding source. Case in point, a recent report on sustainable banking in 2022 suggested that retail investors alone have some $10 trillion in investable wealth ready to be directed at sustainability investments.
The challenge so far has been providing such investment opportunities beyond basic environmental, social and governance (ESG) exchange-traded funds (ETFs)—which can be difficult to link to actual impact on the ground. This is a primary reason why asset tokenization is poised to have a big year in 2024. It can rapidly expand offerings for retail investors in ways that traditional finance can’t.
Impediments to Sustainable Investment
Although 40% of US consumers expressed an interest in participating in a climate-linked financial product, few such products exist that draw a direct line between dollars invested and impact on the ground. The typical offering is an ESG ETF that provides exposure to companies with strong ESG policies and performance. Sustainability investing is also complex and beset by issues such as distinguishing available instruments and assessing risks accurately. Furthermore, how to determine the accuracy of a company’s claims has been a challenge, causing trust issues to overcome, even if impactful sustainability investments are made available.
The Potential of Asset Tokenization
Asset tokenization refers to putting an asset like equity, bonds, and carbon credits on a blockchain so that they can be more easily fractionalized, leveraged and exchanged. It offers the possibility of access to investments that weren’t previously available to retail investors—things like fractionalized real estate, art, private debt, and private equity. From the perspective of sustainability investments, asset tokenization provides the direct link between investment and impact that investors want. Retail investors can allocate their funds directly to reforestation projects, climate startups, micro-lending products, and green bonds.
Being so close to projects means updates will come more frequently and in the form of social media posts and other rich media, as opposed to bland annual reports. With all transactions conducted on blockchain, there is an element of transparency that isn’t typically present with more traditional investments.
The Necessity of Regulation
One of the primary challenges faced by the blockchain/cryptocurrency industry over the years has been negative public perception. Therefore, a commitment to regulation is the first step towards rebuilding trust. Regulation also establishes disclosure requirements and lays the groundwork for a much healthier information landscape than the one we see today. Without a firm regulatory framework, tokenized sustainability investments may struggle to gain the trust and acceptance of retail investors.
Making Room for Transparency: AYA Foundation’s Pursuit of Regulatory Approvals

Asset tokenization, a promising avenue for sustainability investing, emerges as a beacon of hope in the realm of climate impact. The embryonic AYA Foundation, with its core purpose in fortifying the alliance between retail and high-net-worth investor capital, has struck a chord resonating with early-stage climate startups. It sets Dubai at the epicenter, heralding the successful acquisition of a Virtual Asset Service Provider (VASP) license from the Virtual Assets Regulatory Authority of Dubai (VARA). AYA’s pivotal drive to catalyze retail investment in the climate arena, evinces regulatory allies and circumvents the uncharted territories of unregulated assets sales and marketing.
Fostering a Regulatory Paradigm
As the economic fabric begins to integrate the tapestries of sustainable endeavors, the weighty importance of regulatory sanction cannot be understated. The polemic hurdle of incubating investment instruments that are both credible and transparent demands unwavering commitment to threading the needle of sound regulatory frameworks. Dubai, Hong Kong, and Singapore emerge as compelling pioneers championing robust regulatory structures, rendering the evasion of regulatory statutes obsolete. A cadre of burgeoning ecosystems teems with the brimming promise of carving out a forte for climate-related enterprises while navigational instruments intrinsic to regulatory accords steer investments towards meaningful climate impact. Embracing overweening transparency, the market dances on the brink of allocating trillions of dollars towards the auspices of climate impact, contingent upon the trammels of regulatory mandates.
Charting the Course to Climate Impact
Sailing through the tempestuous seas of sustainability investing, the lodestar beckons to the strides yet to be trodden. The siren call of sustainability metamorphoses into a resounding chorus as the covenant of regulatory approvals infiltrates the focal point. The arrow poised to plunge into the heart of climate impact finds solace in the regulatory quiver, fletched with the feathers of transparency and audacious commitment. The historical matrix replete with paradigm-shifting entrepreneurial forays, enunciates the salient truth: the axis mundi for climate impact investment aligns closely with the pursuit of regulatory inscriptions.
About the author: Prakash Somosundram is CEO and co-founder of Enjinstarter, a blockchain-based crowdsourcing platform and incubator for gaming, metaverse, and other Web3 projects, and AYA Foundation, a licensed virtual asset platform headquartered in Dubai that connects private finance with early-stage climate startups. Prakash is also a serial entrepreneur who sold his digital advertising business, Yolk to WPP in 2011. In 2021 Prakash was awarded a medal for public service, the “Pingkat Bakti Masyarakat” (PBM) by the Singaporean Prime Minister’s Office for his work on the Social Development Network Council.